We study the way people interact with products and services and then use this knowledge to do three things for our clients:
- We design some very cool high tech products, from concept to commercial roll out; and
- We help clients to re-imagine the way that their customers interact with their service offerings and redesign these experiences;
- We assist foreign businesses to position their product and service offerings for African markets; We have detailed experience on how they need to approach this and how to redesign or change their products to suit these new markets.
We have a unique ability to migrate fieldwork data and research theory into testable products and services and then roll them out commercially. This is an invaluable end-to-end service for any entrant into this or any other African Market.